Artists research supplies heavily before buying — comparing color ranges, reading reviews that include photos of finished work, and watching technique demonstrations. Your store needs to be visible in image search, build trust through community, and provide the technical specificity (pigment load, opacity, surface compatibility) that serious artists require.
Across all arts & crafts stores we've audited, the average score is 51/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesProduct images without descriptive alt text — art supply buyers find products via Google Image Search, and "img_4521.jpg" never appears for "cadmium red heavy body acrylic"
No photos of finished artwork created with the product in reviews — the most persuasive content for art supply purchases is completely absent from most product pages
Color swatch image grids without per-swatch alt text — color names, opacity ratings, and pigment information are absent from the content Google and AI tools can read
Every audit checks six categories. Here's what we look at for arts & crafts stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are arts & crafts-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Get a full audit of your art supply store including image SEO, content signal analysis, and AI visibility scoring — key factors for arts and crafts discovery.
Scan My Store Free — 60 SecondsScore across all 6 categories. No signup required. Under 60 seconds.