Parents are among the most careful buyers in ecommerce. Safety, trust, and clear information are non-negotiable — and the stores that signal those things clearly convert dramatically better than those that leave any doubt.
Across all baby & kids stores we've audited, the average score is 53/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesSafety certifications displayed only in product description body text — not as visual badges near the add-to-cart button where parents actually need to see them before buying
Age range and developmental stage keywords missing from product titles — losing all traffic from specific searches like "educational toys for 18 month olds"
Complex mobile checkout flows with too many steps — losing busy parents who are shopping one-handed on a phone and won't tolerate friction at payment
Every audit checks six categories. Here's what we look at for baby & kids stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are baby & kids-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Find out what's costing your baby and kids store sales — a full technical audit across trust, speed, SEO, mobile, images, and reviews.
Get Your Full Store Audit — $50Score across all 6 categories. Prioritized fix list. Under 60 seconds.