Candles are a crowded market. The stores that win on Shopify aren't always the ones with the best products — they're the ones whose stores load fast, rank for scent-specific searches, and convert mobile traffic from social media. Most candle stores fall short on at least two of those.
Across all candle stores we've audited, the average score is 53/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesCollection pages with generic titles ("All Candles," "Holiday Collection") instead of scent and occasion-specific targeting that buyers actually search
No AggregateRating schema — reviews exist but star ratings aren't showing in Google search results, costing clicks to competitors who have them
Collection pages loading 20–30 product thumbnails simultaneously without lazy loading — a common mobile speed killer for catalog-heavy candle shops
Every audit checks six categories. Here's what we look at for candle stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are candle-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Get a full technical audit of your candle store — find out exactly what's keeping buyers from converting. Under 60 seconds.
Get Your Full Store Audit — $50Score across all 6 categories. Prioritized fix list. Under 60 seconds.