Handmade sellers compete on authenticity and story — but most of their stores have technical issues that undercut that trust before a visitor reads a single word of copy. The good news: most of the fixes are simple, no-code changes.
Across all handmade goods stores we've audited, the average score is 51/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesProduct images with zero alt text — hand-crafted photography that Google sees as blank files, missing all image search and accessibility value
No review app installed, or reviews present but with no AggregateRating schema — so Google can't show star ratings in search results
Product titles that use personal piece names ("Summer Study No. 14") instead of descriptive, searchable language buyers actually use
Every audit checks six categories. Here's what we look at for handmade goods stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are handmade goods-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
See every technical gap in your handmade store — across SEO, speed, trust, images, mobile, and reviews. Fixed list, not a spreadsheet.
Get Your Full Store Audit — $50Score across all 6 categories. Prioritized fix list. Under 60 seconds.