Home and garden buyers research extensively before committing to larger purchases — outdoor furniture, raised beds, and garden equipment are considered purchases where dimensions, materials, and weather performance matter enormously. Your store needs to answer these questions in search results, in product photos, and in structured data before buyers even click through.
Across all home & garden stores we've audited, the average score is 50/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesProduct meta descriptions missing dimensions, material type, and weather resistance ratings — the three specifications buyers search for before clicking on any home or garden product
Lifestyle and room-setting photography without descriptive alt text — Google Images and Pinterest are major traffic sources, but missing alt text makes product photos invisible to these platforms
No visible warranty information on outdoor furniture product pages — durability uncertainty is the primary purchase barrier for considered home and garden investments
Every audit checks six categories. Here's what we look at for home & garden stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are home & garden-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Get a full technical and SEO audit of your home and garden store — including image alt text coverage, structured data, and AI visibility analysis.
Scan My Store Free — 60 SecondsScore across all 6 categories. No signup required. Under 60 seconds.