High-ticket jewelry buyers need more trust signals than almost any other niche. Before they add to cart, they're checking your SSL, your return policy, your reviews, and whether your images load fast. Most jewelry stores fail at least three of those. Here's what we find.
Across all jewelry stores we've audited, the average score is 48/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesProduct images missing alt text — no gemstone type, metal, or style description means zero Google Image Search visibility for your most important pages
No visible return policy, authenticity guarantee, or payment badges near the add-to-cart button — causing hesitation at the exact moment of purchase
High-resolution product photos served uncompressed — adding 5–10 seconds to mobile load time on collection and product pages
Every audit checks six categories. Here's what we look at for jewelry stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are jewelry-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Get your jewelry store audited across all 6 categories — with a prioritized fix list specific to high-ticket ecommerce. Under 60 seconds.
Get Your Full Store Audit — $50Score across all 6 categories. Prioritized fix list. Under 60 seconds.