Pet supply buyers are some of the most loyal customers in ecommerce — but they also research carefully and comparison-shop across multiple stores. The ones that win their business are the stores with the fastest pages, the most specific SEO, and the most credible reviews.
Across all pet supplies stores we've audited, the average score is 55/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesGeneric product titles missing animal type, breed, size, and use case — the specific details that distinguish "dog harness" from "dog harness for large breeds with arthritis"
Product images using filenames like "IMG_4521.jpg" with no alt text — missing all image search traffic for pet products that buyers visually browse
Safety certifications buried in product descriptions instead of displayed as visual trust elements near the add-to-cart button where pet owners actually need to see them
Every audit checks six categories. Here's what we look at for pet supplies stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are pet supplies-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Get a full audit of your pet supply store — find out what's limiting your rankings and conversions across all 6 categories.
Get Your Full Store Audit — $50Score across all 6 categories. Prioritized fix list. Under 60 seconds.