Conscious consumers research harder than most buyers — they're verifying sustainability claims, looking for certifications, and reading reviews carefully. Stores that provide clear evidence convert. Stores that use general "eco-friendly" language without proof create skepticism.
Across all sustainable & eco-friendly stores we've audited, the average score is 55/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesSustainability claims in copy not backed by visible certifications on product pages — "eco-friendly" and "sustainable" without proof creates skepticism in informed buyers rather than trust
Specific zero-waste and plastic-free keywords missing from product titles — using general "eco" language instead of the specific terms buyers actually search
B Corp, Fair Trade, and organic certification logos on homepage but not on product pages — where the purchase decision is actually being made
Every audit checks six categories. Here's what we look at for sustainable & eco-friendly stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are sustainable & eco-friendly-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Get a full technical audit of your sustainable store — find the gaps between your sustainability mission and your store's technical execution.
Get Your Full Store Audit — $50Score across all 6 categories. Prioritized fix list. Under 60 seconds.