Toy buyers are usually parents or gift-givers searching for something specific. Age appropriateness, safety, and gift-readiness are the trust signals that convert — and most toy stores don't surface them clearly enough at the moment of decision.
Across all toys stores we've audited, the average score is 51/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesAge range and developmental stage keywords absent from product titles — losing all search traffic from parents and gift-givers who search specifically for age-appropriate options
Safety certifications (ASTM, CPSC, CE) present in product descriptions but not displayed as visual trust badges near the buy button where parents check before purchasing
Gift purchasing intent not addressed — gift wrap, gift messages, and "this is a gift" shipping options not visible on product pages despite most toy purchases being gifts
Every audit checks six categories. Here's what we look at for toys stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are toys-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Get a full audit of your toy store. Find out exactly what's limiting your age-specific rankings and gift-season conversions.
Get Your Full Store Audit — $50Score across all 6 categories. Prioritized fix list. Under 60 seconds.