Fitness buyers are decisive and mobile-first. They search for specific gear, read reviews, and buy fast — but only if your store loads fast enough and signals trust immediately. The most common technical gaps we find in fitness stores are slow pages and missed keyword opportunities.
Across all yoga & fitness stores we've audited, the average score is 58/100 — well below the 60-point threshold where stores start converting consistently.
See how your store comparesActivity-specific keywords missing from product titles — "yoga mat" vs. "non-slip yoga mat for hot yoga on hardwood floors" are different buyer intents with dramatically different competition
Product demo videos loading on page load without deferred playback — adding 5–10 seconds of load time to product pages that already have multiple images
Review apps installed with stars on page but AggregateRating schema not verified — star ratings absent from Google search results even though reviews exist
Every audit checks six categories. Here's what we look at for yoga & fitness stores specifically.
Load times, Core Web Vitals, JavaScript bloat, image compression
Meta tags, schema markup, crawlability, indexing
SSL, policies, contact info, payment badges, reviews
Alt text, file sizes, format, consistency, angles
Tap targets, font scaling, CTA placement, checkout flow
Product descriptions, CTAs, navigation, checkout friction
Beyond the standard audit, here are yoga & fitness-specific items to check. Tap each one to track your progress.
Check specific areas of your store for free before running a full audit.
Get a full audit of your fitness store — find out what's costing you rankings, clicks, and conversions across all 6 categories.
Get Your Full Store Audit — $50Score across all 6 categories. Prioritized fix list. Under 60 seconds.