SEO

Internal Linking

Internal linking is the practice of creating hyperlinks from one page on your website to another page on the same website. It distributes PageRank (link equity) throughout the site, helps search engines understand site structure, and guides visitors to relevant content.

Why It Matters for Shopify Stores

Strong internal linking helps Google discover and prioritize your most important pages. For Shopify stores, this means linking from blog posts to relevant product pages and collections, from collection pages to related collections, and from product descriptions to complementary products. Many Shopify stores have excellent content but poor internal linking — Google's crawlers never find their way from blog posts to product pages, wasting the SEO value of that content.

How to Check Your Store

Install a site crawler (Screaming Frog) and check how many internal links point to your most important pages. Key pages with zero internal links are essentially invisible to search engines.

Use the free shopify seo score tool

How to Fix It

Add contextual links from blog posts to relevant products. Create collection hub pages that link to sub-collections. Add 'Related Products' sections to product pages. Include product links in your About and FAQ pages.

Related Terms

Anchor Text

SEO

Anchor text is the clickable, visible text of a hyperlink.

Organic Traffic

SEO

Organic traffic refers to visitors who arrive at your store through unpaid search engine results — not via paid ads, social media, or direct visits.

On-Page SEO

SEO

On-page SEO refers to all optimization practices applied directly to a web page's content and HTML to improve its search rankings.

XML Sitemap

SEO

An XML sitemap is a file that lists all the URLs on a website along with metadata (last modified date, priority, change frequency) to help search engine crawlers discover and index pages efficiently.

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