Exploding Kittens — Shopify Store Performance Analysis
The most-backed Kickstarter game ever, now a full DTC board game and card game brand selling its growing catalog of party games and activity books. See how stores like this one perform across 6 key areas — then audit your own store to compare.
About Exploding Kittens
Store
Exploding Kittens
Niche
Books & Education
Website
explodingkittens.com
The most-backed Kickstarter game ever, now a full DTC board game and card game brand selling its growing catalog of party games and activity books.
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Scan My Store FreeWhat We Check
Every Shopify store is evaluated across 6 revenue-critical categories.
Page Speed
LCP, CLS, and Core Web Vitals scores. Mobile vs desktop performance.
SEO
Title tags, meta descriptions, canonical URLs, schema markup, and H1 tags.
Product Images
Alt text coverage, image size, WebP format, and visual search readiness.
Trust & Security
SSL, trust badges, payment icons, return policy visibility, and social proof.
Mobile Experience
Mobile layout, tap target sizes, checkout flow, and responsive design.
Reviews & Social Proof
Review app presence, AggregateRating schema, and UGC visibility.
Books & Education Store Performance Insights
Based on our data from books & education stores on Shopify:
52/100
Average score for books & education stores
Common Issues in Books & Education Stores
Issues we consistently find across books & education stores on Shopify:
- ✗Missing or duplicate meta descriptions on product and collection pages
- ✗Product images without descriptive alt text — invisible to Google Image Search
- ✗No trust badges or security signals near the add-to-cart button
- ✗Unoptimized product images causing slow mobile load times
- ✗Missing review schema markup — reviews exist but don't show stars in Google
- ✗Poor mobile layout that breaks the checkout flow on smaller screens
Books & Education Store Optimization Checklist
These are the niche-specific items we check for every books & education store:
- Do product titles specify grade level, subject area, and format (physical/PDF/online course)?
- Are curriculum sample PDF previews lazy-loaded to avoid slowing product pages?
- Is Book schema (with ISBN, author, educationalLevel) implemented on applicable products?
- Is Course schema implemented for online learning subscriptions and digital programs?
- Are state standards alignment details (Common Core, NGSS) included in product descriptions?
- Is there a satisfaction guarantee for curriculum products with a trial period?
- Do referral URLs from homeschool blog reviews have unique Open Graph data?
Frequently Asked Questions
How does Exploding Kittens perform as a Shopify store?
Exploding Kittens is a well-known books & education brand that operates on Shopify. Like all ecommerce stores, performance varies based on theme, apps, and optimization. Key factors include page speed (Core Web Vitals), SEO implementation, mobile experience, and trust signal coverage. Run a free audit on your own store to see how your scores compare.
What is a good Shopify store score?
Based on our data from 1,200+ Shopify store audits, the average store scores 52/100. A score of 70+ is considered strong. The top 10% of stores score above 80. Most stores have at least one critical issue affecting their revenue.
What are the most common issues for books & education Shopify stores?
Common issues for books & education stores include: Product meta descriptions missing grade level, subject, and curriculum type — the three parameters teachers and homeschool parents require before clicking on any educational product listing. The second most common issue is Curriculum sample page previews and PDF assets not lazy-loaded — causing slow product pages that lose buyers who are comparing multiple curriculum options simultaneously.
How can I see if my store has the same issues?
Use our free StoreAudit tool to scan your Shopify store in under 60 seconds. It checks 6 categories — the same ones we use to evaluate stores like this one — and gives you a prioritized fix list.