AggregateRating Schema
AggregateRating is a schema.org type that represents the combined rating of a product based on multiple individual reviews. When implemented correctly in JSON-LD, it enables Google to show star ratings (⭐⭐⭐⭐⭐) directly in search results — even before a user clicks your link.
Why It Matters for Shopify Stores
Star ratings in Google search results are one of the most visible trust signals available to Shopify stores. A product listing with stars stands out dramatically against competitors without them and can increase click-through rate by 15–30%. The most common implementation error: stores have review apps installed but haven't enabled the AggregateRating schema output in the app settings. Always verify implementation with Google's Rich Results Test.
How to Check Your Store
Go to Google's Rich Results Test (search.google.com/test/rich-results) and enter a product URL. If 'Product' is detected with 'Review' data, your AggregateRating schema is working.
Use the free trust score calculator toolHow to Fix It
In your review app settings (Judge.me, Yotpo, Loox, Stamped), look for 'Rich Snippets', 'Structured Data', or 'SEO' settings. Toggle the AggregateRating schema option to enabled. Verify with Rich Results Test after enabling.
Related Terms
Schema Markup (Structured Data)
SEOSchema markup is code (usually JSON-LD) added to a page that tells search engines exactly what the content means — not just what it says.
Social Proof
Trust & CROSocial proof is the psychological phenomenon where people follow the actions or endorsements of others.
Structured Data (JSON-LD)
SEOStructured data is machine-readable code embedded in a page that explicitly communicates the content type and key attributes to search engines.
Conversion Rate
Trust & CROConversion rate is the percentage of store visitors who complete a purchase.
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