JSON-LD
JSON-LD (JavaScript Object Notation for Linked Data) is the preferred format for adding structured data to web pages. It's embedded in a <script type='application/ld+json'> tag and doesn't require modifying existing HTML elements. Google recommends JSON-LD for all schema markup implementations.
Why It Matters for Shopify Stores
JSON-LD is simpler and safer to implement than Microdata or RDFa alternatives because it's contained in a separate script block, separate from your HTML content. For Shopify stores, JSON-LD can be added to theme templates to output structured data for products, collections, pages, and blog posts. It's the backbone of all rich result types — star ratings, FAQs, breadcrumbs, and product panels in Google Search.
How to Check Your Store
View the page source of any product page and search for 'application/ld+json'. Review the JSON content to ensure it matches the page's actual product name, price, and availability.
Use the free shopify seo score toolHow to Fix It
Verify your theme's JSON-LD output for products. In Shopify themes, JSON-LD is typically in product.json.liquid or directly in product.liquid. Use Rich Results Test to validate. For additional schema types, add JSON-LD blocks in appropriate template files.
Related Terms
Structured Data (JSON-LD)
SEOStructured data is machine-readable code embedded in a page that explicitly communicates the content type and key attributes to search engines.
Schema Markup (Structured Data)
SEOSchema markup is code (usually JSON-LD) added to a page that tells search engines exactly what the content means — not just what it says.
Rich Snippets
SEORich snippets are enhanced search result formats that display additional information — star ratings, prices, availability, images, or FAQ text — alongside the standard title and description in Google SERPs.
Product Schema
SEOProduct schema is a type of structured data (schema.
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