Product Schema
Product schema is a type of structured data (schema.org/Product) that describes a product's attributes — name, description, price, availability, brand, and review data — in machine-readable JSON-LD format. It enables Google to display product information directly in search results.
Why It Matters for Shopify Stores
Product schema enables rich product panels in Google Shopping and enhanced product snippets in organic results showing price and availability. It's the single most important schema type for Shopify stores because it connects your product pages to Google's understanding of what you're selling. Shopify themes automatically output Product schema, but it may be incomplete, incorrectly formatted, or missing the AggregateRating data that enables star ratings.
How to Check Your Store
Test any product URL at Google's Rich Results Test. Look for 'Product' schema. Check that price, availability, and review data (if you have reviews) are correctly parsed.
Use the free shopify seo score toolHow to Fix It
Validate your theme's Product schema output with Rich Results Test. If missing, check your theme settings for structured data options. Ensure your review app's schema is connecting to the Product schema object.
Related Terms
Structured Data (JSON-LD)
SEOStructured data is machine-readable code embedded in a page that explicitly communicates the content type and key attributes to search engines.
Schema Markup (Structured Data)
SEOSchema markup is code (usually JSON-LD) added to a page that tells search engines exactly what the content means — not just what it says.
AggregateRating Schema
Trust & CROAggregateRating is a schema.
Rich Snippets
SEORich snippets are enhanced search result formats that display additional information — star ratings, prices, availability, images, or FAQ text — alongside the standard title and description in Google SERPs.
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