Pet Supplies Store Analysis

Rawz Natural Pet — Shopify Store Performance Analysis

Minimally processed cat and dog food brand that donates a portion of every purchase to animal welfare, combining ethical sourcing with clean ingredients. See how stores like this one perform across 6 key areas — then audit your own store to compare.

About Rawz Natural Pet

Store

Rawz Natural Pet

Niche

Pet Supplies

Website

rawznaturalpetfood.com

Minimally processed cat and dog food brand that donates a portion of every purchase to animal welfare, combining ethical sourcing with clean ingredients.

Run a free audit on YOUR store and see how you compare to Rawz Natural Pet

Get your store scored across 6 categories in under 60 seconds. No signup required.

Audit My Store Free

What We Check

Every Shopify store is evaluated across 6 revenue-critical categories.

Page Speed

LCP, CLS, and Core Web Vitals scores. Mobile vs desktop performance.

🔍

SEO

Title tags, meta descriptions, canonical URLs, schema markup, and H1 tags.

🖼️

Product Images

Alt text coverage, image size, WebP format, and visual search readiness.

🔒

Trust & Security

SSL, trust badges, payment icons, return policy visibility, and social proof.

📱

Mobile Experience

Mobile layout, tap target sizes, checkout flow, and responsive design.

Reviews & Social Proof

Review app presence, AggregateRating schema, and UGC visibility.

Pet Supplies Store Performance Insights

Based on our data from pet supplies stores on Shopify:

55/100

Average score for pet supplies stores

#1Generic product titles missing animal type, breed, size, and use case — the specific details that distinguish "dog harness" from "dog harness for large breeds with arthritis"
#2Product images using filenames like "IMG_4521.jpg" with no alt text — missing all image search traffic for pet products that buyers visually browse
#3Safety certifications buried in product descriptions instead of displayed as visual trust elements near the add-to-cart button where pet owners actually need to see them

Common Issues in Pet Supplies Stores

Issues we consistently find across pet supplies stores on Shopify:

  • Missing or duplicate meta descriptions on product and collection pages
  • Product images without descriptive alt text — invisible to Google Image Search
  • No trust badges or security signals near the add-to-cart button
  • Unoptimized product images causing slow mobile load times
  • Missing review schema markup — reviews exist but don't show stars in Google
  • Poor mobile layout that breaks the checkout flow on smaller screens

Pet Supplies Store Optimization Checklist

These are the niche-specific items we check for every pet supplies store:

  • Do product titles include animal type, size range, and use case?
  • Is alt text written for every product image including the animal context?
  • Are safety certifications (ASTM, CPSC) displayed as badges on product pages?
  • Do collection pages target breed-specific or animal-specific searches?
  • Is your review app showing stars in Google search? (Check with Rich Results Test)
  • Are variant selectors (size, weight) easy to tap on mobile screens?
  • Is a "vet recommended" or safety badge visible near the buy button where applicable?

Frequently Asked Questions

How does Rawz Natural Pet perform as a Shopify store?

Rawz Natural Pet is a well-known pet supplies brand that operates on Shopify. Like all ecommerce stores, performance varies based on theme, apps, and optimization. Key factors include page speed (Core Web Vitals), SEO implementation, mobile experience, and trust signal coverage. Run a free audit on your own store to see how your scores compare.

What is a good Shopify store score?

Based on our data from 1,200+ Shopify store audits, the average store scores 52/100. A score of 70+ is considered strong. The top 10% of stores score above 80. Most stores have at least one critical issue affecting their revenue.

What are the most common issues for pet supplies Shopify stores?

Common issues for pet supplies stores include: Generic product titles missing animal type, breed, size, and use case — the specific details that distinguish "dog harness" from "dog harness for large breeds with arthritis". The second most common issue is Product images using filenames like "IMG_4521.jpg" with no alt text — missing all image search traffic for pet products that buyers visually browse.

How can I see if my store has the same issues?

Use our free StoreAudit tool to scan your Shopify store in under 60 seconds. It checks 6 categories — the same ones we use to evaluate stores like this one — and gives you a prioritized fix list.